Institution

This film company that the film is made under, all of the people who work on that particular film work for the film company, People like the sound editors and cameramen and costume designers. This can influence the success of a film as some people may only go to see films made by a certain film company, examples of this could be companies like StudioCanal. This company made films such as most of the Carry on films, but it’s mostly known for Close Encounters of the Third Kind. Another example could be New Line Cinema it mostly horror films like Nightmare on Elm Street and Final Destination.

Technology

In the last 10-15 years the technology available for use in film has grew proportionality, recent advances: such as better CGI, HD, and Blu Ray and IMAX have allowed the directors to make the film more desirable to see in the cinema. However now that we can get HD and 3D TV in the home, some people think that there is no point in going to the cinema to see it when you see it on DVD. Other advances in the film making such as stop motion or animation films are easier to make than live production.  With the quality of production and picture levels improving some think that cinema and picture houses will soon become extinct              

Social, political and cultural

The social side of film can show the behaviour of a group of individuals react to a situation, such as the Asian community in the British society in Yasmin. After 9/11 the all Pakistani group all looked upon as all being a terrorist.

The political deals with in a country maybe the film pays homage to a great prime minster/ president. An example of this would be the film The Iron Lady with Meryl Streep, this deal with the reign of Margret Thatcher in Britain government.

Cultural deals with the culture of a certain country like the film four lions, it does have a comic element to the act of terrorism, it deal with the culture of extremist Pakistani residents and their beliefs in their culture.

Gender issues

This deal with the thought that one sex is better than the other or that a certain profession is gender specific, a good example of this is Bend it like Beckham. A young girl is trying to make into professional football, when it is predominantly Male football

Ethnicity

Is the state of belonging to a social group that has a common national or cultural tradition, examples could include early Indiana jones films, white explorer hero over exotic  Arab characters, while Arab American and other spectators in the United States rarely saw commercial releases of films by Arab filmmakers such as the Egyptian director Youssef Chahine.